Articles tagged “hobbit”

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

One of the bigger successes of the LOTR trilogy and the new Hobbit one as well is that the New Zealand viewers fall in love with is its great outdoors rather than some closed off theme park, and this brings benefits to a much wider swath of businesses across the country.

New Zealand sets a realistic goal for its Hobbit-inspired ad campaign by concentrating marketing efforts on nearby Australia to boost tourism.

New Zealand owes a great deal of its modern tourism industry to the films of Peter Jackson, but how far should they really go to both fund film and hitch their wagon to Hollywood dreams?

Surely the best airline marketing campaign of 2012.