Hilton is following the money, not the hype, even if that means telling eager owners in some markets that their “cool” lifestyle hotel can’t beat a dependable DoubleTree.
Hotels with high turnover struggle to maintain service standards and face high recruitment costs. Hilton and Marriott are among the companies taking steps to address the challenge.
Some U.S. companies say the decline in international visitors was hard to ignore in the third quarter. Recovery may hinge on the success of 2026 events.
Tech solutions won’t fix the hotel industry’s climate challenge on their own. But when they work, hotels should share those wins and scale them fast, because smarter kitchens today could mean smaller footprints tomorrow.
Hilton CEO Chris Nassetta predicts a recovery in U.S. hotel spending, including by middle-class travelers. He says the multi-year growth will be driven by more business investment, falling interest rates, and greater tax certainty.