Watching Netflix on an iPad in the hotel guest room is an increasingly popular option, but Hilton Worldwide believes the hotel TV isn't going anywhere.
Hilton needs to offer its loyal guests and hotel owners the same opportunities as those provided by other major brands and Curio is its solution to increased interest in local, cultured lodging options.
Blackstone had the resources and stomach to stick with its instincts, relying on data, and bought up distressed properties to great advantage during the recession. It is not a company to bet against.
Every big chain needs a lifestyle brand, or so goes the thinking, but Hilton Worldwide will launch one this year with a twist, going after a broader market segment with a lower-priced brand.
Getting independent hotels that compete against one another and have various agendas to cooperate in a loyalty program such as Stash Hotel Rewards has its built-in challenges. However, despite the myriad obstacles, there is a market need for such a program.
For a company with few physical assets, Airbnb demands a high value for its listings. But this value reveals more about how the lodging economy is evolving more than it tells us about what the sharing economy leader is really worth.