Choice Hotels is late to the ESG party, but it's now started to formally report some data. All in all an important first step, but we hope there’s more to come.
Slovenia has demonstrated how a country can develop its tourism industry sustainably, but it doesn’t solve the persistent problem of slow hotel action. Without getting hotels on board, the capacity to tackle urgent sustainability issues like climate change will remain formidable.
Carbon reduction is gaining importance for stakeholders, and reporting is getting better amongst the largest hotel companies. Skift Research compares the emissions of six global chains to determine which is best positioned to become carbon neutral over the coming decades, and which are falling behind.
It's a shame that the travel industry hasn't taken a leadership role in limiting global pollution. The least companies can do is accurately report their pollution, and barely any even do that.
The need to meet LEED certification for every Element Hotel has slowed the development pipeline, but will it pay off in the future as more consumers demand greener accommodations?
For the average consumer 'green' went by the wayside when the economy slumped. Now carbon credits have become something travel providers do in the background.
It's hard for resorts and hotels to justify costs related to preparing for climate change in the coming years when they can easily pass along costs to future owners. What Miami and other cities need is a sense of shared responsibility.
The hotel operators worry whether going green means sacrificing their service standards at times, and this study show it surely won't hurt. And there are bigger benefits beyond bookings, including energy savings and tax credits from local municipalities, among others.
Tapping into the eco-friendly market might help hotel chains out of their slump, but they'll have to prove that their efforts aren't merely "green-washing," and also deliver on the basics.