Articles tagged “gopro”

GoPro and Red Bull inspire more travel than just about any other travel media brand you can think of. And if that makes you uncomfortable, talk to a young person and get even more uncomfortable.

Despite the difficulty in measuring an exact ROI, hotels know that gaining awareness across social media is good for their brand and outreach and they want to give guests the tools and scenes they need to make a great photo.

The video revolution is a work in progress with GoPro and Instagram's new Hyperlapse feature showing their influence.

Claims of an unyielding network effect are often so much hot air such as when Expedia claims that it has "mutually beneficial supply agreements" that reinforce its global marketplace. Still, when companies such as TripAdvisor, which attracts more than 100 user reviews and ratings per minute, truly achieve a network effect, their growth can be exponential.

To some extent, the shift in geographic focus of the travel IPO market from the U.S. in 2013 toward Europe and Asia Pacific so far in 2014 reflects where the burgeoning investment and market opportunities are opening up, although it is somewhat surprising that Latin America has yet to be heard from in a very meaningful way.

GoPro learned early that vanity sells in the form of selfie videos. GoPro's challenge will be to evolve from a gadget company into a media enterprise because hardware can fairly easily be copied.

GoPro is leveraging the desire of travelers and others to share every moment of their lives with friends and on social media. It's ironic that with all this sharing, GoPro has decided to share its financials confidentially with the SEC -- for now.

Amazing story, this. And it has changed how the generation growing up now sees adventure activities and travel, literally.