Indians are combining their love for music with their desire to travel. And they are willing to spend as hotel rates, airfares, and concert ticket prices surge.
Goa is trying to be about more than just its beaches. However, with low international tourism numbers, it has a lot of work to do to dig out of its hole.
Goa is using adventure tourism to diversify its image – it is known for beaches, nightlife, and parties. Boosting the local economy and extending the tourist season also fits in with its regenerative tourism vision.
The new initiative aims to harness India's coastline and growing domestic demand for cruise tourism. However, operational challenges, including infrastructure and taxes, need to be addressed.
Goa had decided to increase its permission fee as it was receiving a large number of applications. However, the high cost could have proved a deterrent for events business.
Goa has witnessed a 40% increase in cruise tourism, and a new terminal is coming soon. But there are more problems in the state that need to be solved to attract international tourists.
Indian airlines are accounting for a larger share in international traffic to and from India. However, this is likely in part due to the government's restriction on additional bilateral flying rights.