Articles tagged “getyourguide”

Online Travel

Big Players Buy in to Tours and Activities – 25 Moments in 2015

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.
Online Travel

Priceline.com CEO on the Death of Search Engine Optimization

Search engine optimization had a great run but we are way past it now. Instead the top dogs in digital marketing are Google itself and the largest and most skilled players that can pay for those clicks and convert the hell out of them.
Online Travel

Expedia Looks to Build Tours and Activities Without Acquisitions

Will it or won't it has been the big question about whether Expedia will get into tours and activities in a serious way. Yes it will, Expedia officials say, but the company is intent on growing the business organically without the distraction of an acquisition.
Online Travel

CEO Interview: GetYourGuide Funding Was Protection Against Bigger Players

With GetYourGuide's latest funding, making it the most heavily funded startup in the annals of tours and activities, a potential acquisition price just got racheted up. With TripAdvisor's acquisition of Viator, the market indeed is a "land grab" now for global expansion.