Articles tagged “gen z”

Airlines

Inside Southwest’s Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Skift speaks with Southwest’s vice president of marketing about the carrier’s latest advertising campaign that seeks to attract more Gen Z and Millennial travelers.

Inside Southwest’s Push to Court Younger Travelers as U.S. Weighs TikTok Ban
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Hotels

Are Millennials the Happiest Timeshare Owners? 

Travel remains a top spending priority among younger travelers. We spoke with two millennial travelers to unpack the benefits of vacation ownership and learn why they consider timeshare the best way to enjoy multiple resort vacations a year.

Are Millennials the Happiest Timeshare Owners? 

Tourism

China’s Great Reopening: Take 2

Remember the grand announcement of the “Chinese are coming” extravaganza in 2023? Turns out it was more of a slow dance than a stampede. Will 2024 finally be the year for the potential great return of the Chinese tourist?

China’s Great Reopening: Take 2
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Airlines

Skift Aviation Forum Video: Understanding Today’s Airline Traveler

In this video from Skift Aviation Forum 2023, we hear from Manisha Jain, vice president, global airline partnerships, American Express Travel, about passenger trends and how they can help industry leaders successfully engage with the wants, needs, and expectations of their customers.

Skift Aviation Forum Video: Understanding Today’s Airline Traveler

Online Travel

The New Chinese Traveler: Latest Trends From Trip.com

The post-pandemic Chinese traveler is a whole new ballgame, and travel companies need to understand that and step up their game.

The New Chinese Traveler: Latest Trends From Trip.com

Online Travel

Here’s Why China’s Fliggy Thinks the Travel Recovery Is Just Getting Started

As the Chinese travel market embraces personalization, technology integration, and enhanced experiences, the industry needs to adjust to this ever-changing landscape.

Here’s Why China’s Fliggy Thinks the Travel Recovery Is Just Getting Started

Online Travel

Booking.com Executive on Addressing Payment Failures and Return of the Chinese Traveler

The online travel scene in Asia characterized by fierce competition and high stakes. Booking.com knows that it needs to sort the payment issue and make sure any lingering concerns are put to rest if it wants to stay ahead in the game in the region.

Booking.com Executive on Addressing Payment Failures and Return of the Chinese Traveler

Hotels

Hilton Identifies a New ‘GenerAsian’ Traveler and Here’s What They Want

What's in a name? Call them GenerAsian Travelers or Native Explorers, a majority of Asian travelers share a strong penchant for travel experiences rooted in culture and heritage. Their shared enthusiasm extends to exploring the broader region as well.

Hilton Identifies a New ‘GenerAsian’ Traveler and Here’s What They Want
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Travel Booking

Skift Global Forum Video: Innovating for the New Power Traveler

In this video from Skift Global Forum 2023, we hear from Audrey Hendley, president, American Express Travel, about connecting with Gen Z and millennial travelers by developing a deep understanding of their experience-driven behaviors and expectations.

Skift Global Forum Video: Innovating for the New Power Traveler

Tourism

What Dragon Trail’s Travel Agent Survey Says About Chinese Tourism

The younger demographics actively engaging with travel agents underscores the need for adaptation. Agents are blending traditional and digital methods to connect with clients, staying relevant by catering to their evolving preferences.

What Dragon Trail’s Travel Agent Survey Says About Chinese Tourism