There will be an explosion of AI innovation over the next couple of years. The AI travel agent is getting closer, and travel companies will automate tasks long overdue for modernization.
When Pichai’s Google changes an algorithm or advertising feature, it reverberates throughout the travel industry. Just ask Expedia, Tripadvisor, Kayak and Yelp.
OpenAI, Google, and Meta all envision their chatbots as being digital assistants for travel and more. They're not perfect yet, but they're getting closer.
Will generative AI's demands for longer answers and fewer links change Google's travel advertising business model? That change is almost inevitable, but where does that leave Google?