Articles tagged “g adventures”

With plenty of dinero within reach, Certares is in a position to latch onto companies that fit into trends that the PE firm believes will be at the forefront when a post-Covid travel recovery finally takes hold. G Adventures apparently fits the bill.

Uncontrollable crowds and travel-induced community disruption happen in even less-visited tourist destinations, says a leading tour operator. His message: Don't waste an opportunity like the pandemic. Please don't rebuild to just the way things were at the end of 2019.

Community tourism is a concept that places emphasis on bridging the economic and social divides between travelers and locals that is gaining prominence in the travel industry. As we learn in the case studies below from G Adventures, the pioneers of community tourism, redefined, it also has the potential to empower the industry employees who organize, lead, and sell travel experiences to customers.

With the global travel industry at a standstill, it’s time to rethink, restart, and rejuvenate what travel could and should look like in a post-pandemic world.

As the global travel industry enters a new era of responsibility, how we define and measure the impact of community tourism must evolve beyond the traditional understanding of community-based tourism as a tool for community development. When done right, everyone wins – local people and businesses are empowered to thrive, travelers return home with a greater sense of connectedness, and everyone working in tourism benefits.

Cultural tours to communities of color involve many parties: travel advisors, tour operators, service providers, travelers themselves, and more. So who's responsible for making sure that a trip to an indigenous community or a historically black neighborhood is carried out ethically?

Big-name tour operators aren't losing sleep over Airbnb Adventures. But some are indeed paying close attention, which is prudent. Just ask European airlines, which underestimated the emergence of Ryanair and EasyJet, and would love to have a do-over.

As more people look for authentic, meaningful, (and impressive-on-Facebook) experiences, the adventure travel segment stands to grow.

A combination of traditional and experimental marketing efforts is working for G Adventures.

River cruising is evolving as the former niche grows to meet demand from cruisers who are tired of ocean cruising. Smaller companies can innovate and experiment in river cruising more readily than in ocean cruising, creating a diverse set of experiences for cruisers.