Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Coronavirus

Why Profits Eluded Hyatt Last Year

Hyatt might have improved performance from a year ago, but having to still report losses while others are touting a return to profits has to sting. Waning Omicron cases in 2022 are pointing to better days. Investors are hoping that's the case.
Coronavirus

Choice Hotels CEO Lays Out the Plan to Buy More Upscale Hotels

These aren’t going to be transformative deals for Choice Hotels like Starwood was for Marriott, but an upscale, extended stay brand would provides another option for business travelers. Meanwhile, a higher-end, full service brand would just help round out the overall portfolio.
Coronavirus

Hilton Looks Beyond Omicron to Double Down on China Growth Plans

Global hotel companies like Hilton are quick to say China’s stretched-out lockdown measures aren’t deterring them from developing new projects there. Too much money is riding on these potentially lucrative deals to happen.
Short-Term Rentals

Airbnb Looks to Recruit More Hosts to Meet Demand After Record 2021

By the numbers alone — around 4 million hosts — Airbnb hasn't made much progress in host recruitment despite marketing campaigns, easing the onboarding process, and pairing hosts with super host mentors. But there is a pandemic still going on, and Asia-Pacific has largely not rebounded.
Coronavirus

Marriott Rode Leisure Travel Trends to a $1 Billion Profit Last Year

The U.S. recovery fueled Marriott's profitable fourth quarter and entire 2021. But weaker performance in China isn't deterring the company from wanting to have more hotels there and other international markets. Real estate is a long-term play.
Hotels

Inspirato's Public Debut Receives Investor Endorsement of Subscription Travel

Unlike Airbnb and Vrbo, which have struggled at times to attract ample numbers of hosts to meet demand, Inspirato and its subscription model play in a more focused space. Although there is plenty of competition, there are tons of potential home leases to lay siege for around the world where the monied set want to jet and play.