Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Hotels

Hotels Outside of Congested City Centers Are Gaining Popularity

Guests are following in the footsteps of those who’ve fled to the suburbs during the pandemic, taking advantage of features like more square footage, lower prices, and regional authenticity. The strategic move would be for more hoteliers to follow them there.
Hotels

Accor CEO Explains Why He Won’t Close Hotels in Russia

A couple of regions are performing well for Accor, the France-based hotel company. But let's not confuse this with those booming pre-pandemic times. The Covid hotel industry recovery still has a long way to go.
Online Travel

Oyo's Pending IPO Could Be Halved or Even Scuttled

Oyo's potential IPO has likely run head-on into the collapse of several recent public market debuts in India with a couple of lawsuits potentially figuring into the regulator's delayed decision. Oyo will eventually go public, but that maiden public appearance likely won't resemble the initial vision.
Short-Term Rentals

Vacasa Is On Top Now But Competition Is Coming

It isn't that Vacasa has no competition in North America in vacation rental management, but there isn't a strong challenger at the moment after Vacasa bought out its strongest competitors over the last two years. In such a hot market, look for that void to get filled pronto.
Online Travel

Google.com Gets Free Hotel Booking Links to Level Playing Field ... A Tad

Pressure from regulators and maybe disgruntled partners prompted Google to add free booking links in search results and Maps in travel. Google certainly hasn't leveled the proverbial playing field among advertisers and non-advertisers, but hotels and smaller online travel agencies may see some benefit.