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Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Sonder apartment Rome Italy
Short-Term Rentals

Sonder Exec Claims Direct Traffic Is Not a Primary Objective

Just about every travel company — Sonder included — wants more direct bookings because of the lower costs and chance to build customer relationships. Still, Sonder may be at a growth stage where adding distribution channels can be an important hedge against over-reliance on the bigger ones.
Dennis Schaal | 3 years ago
four seasons hotel moscow russia source four seasons
Online Travel

Google and Trivago Are Still Selling Ads for Russia Hotels

Google Travel turned off Russia advertisers, but is still getting a limited amount of advertising for Russia travel from ad partners outside Russia. In contrast, Skyscanner and Kayak don't display any information about Russia travel.
Dennis Schaal | 3 years ago
Travel Technology

Nordic Choice Embraces Hotel Tech Reset

How Nordic Choice recently handled a ransomware attack, sold a hotel tech subsidiary, and kept employees engaged while opening 16 hotels makes it an interesting tech example for other hotels.
Sean O'Neill | 3 years ago