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Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Short-Term Rentals

Mystery Software Firm Sparked Launch of an Inspirato Corp Rewards Plan

Hey, when opportunity knocks, answer the door if you think there is an ample addressable market. That's what Inspirato did as it develops a corporate rewards or incentive program and seeks to broaden its products into flights and adverture travel, as well.

Dennis Schaal | 2 years ago

Short-Term Rentals

Private Equity Firm Alpine to Acquire AirDNA in Short-Term Rental Data Play

This deal is the second investment in two weeks in business intelligence for the short-term rental sector, coming after startup OTA Insight's purchase of Transparent. "Follow the data" is the new "follow the money."

Sean O'Neill | 2 years ago

Short-Term Rentals

Sonder Exec Claims Direct Traffic Is Not a Primary Objective

Just about every travel company — Sonder included — wants more direct bookings because of the lower costs and chance to build customer relationships. Still, Sonder may be at a growth stage where adding distribution channels can be an important hedge against over-reliance on the bigger ones.

Dennis Schaal | 2 years ago

Online Travel

Google and Trivago Are Still Selling Ads for Russia Hotels

Google Travel turned off Russia advertisers, but is still getting a limited amount of advertising for Russia travel from ad partners outside Russia. In contrast, Skyscanner and Kayak don't display any information about Russia travel.

Dennis Schaal | 2 years ago

Hotels

Mandarin Oriental Launches a Luxury Vacation Rental Brand

Another hotel group enters the luxury home rental fray, but Mandarin Oriental is putting its properties through a rigorous brand standard ringer before guests have an opportunity to book.

Cameron Sperance, Skift | 2 years ago

Travel Technology

How Much Hotel Tech Investment Is Just Way Too Much

Some hoteliers risk being overly ambitious in their tech efforts coming out of the pandemic.

Sean O'Neill | 2 years ago

Hotels

OTA Insight Buys Transparent to Offer Both Hotel and Vacation Rental Data

Here's yet another sign that alternative accommodations are becoming sophisticated businesses just like hotels.

Sean O'Neill | 2 years ago

Short-Term Rentals

The Rise of Short-Term Rentals in Asia Pacific: New Skift Research

The STR industry in APAC is at a nascent stage with promising growth prospects. It is to be seen how the STR market matures to find its demand-supply equilibrium and market leaders.

Varsha Arora | 2 years ago

Travel Technology

Nordic Choice Embraces Hotel Tech Reset

How Nordic Choice recently handled a ransomware attack, sold a hotel tech subsidiary, and kept employees engaged while opening 16 hotels makes it an interesting tech example for other hotels.

Sean O'Neill | 2 years ago

Hotels

Marriott and Hyatt Pump Investments Into How Hotels Smell

Rather than a one-size-fits-all approach to olfactory pleasures, hotels are seeing unexplored branding opportunities for property and consumer-level personalization.

Carley Thornell, Skift | 2 years ago