Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Online Travel

Online Travel Storytelling Spin Cycle Is Running at Full Speed

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.

Dennis Schaal | 2 years ago

Hotels

The Trends Boutique Hotels Need to Watch in 2023

Few people have given more thought to boutique hotels than Frances and Ariela Kiradjian. Today they believe boutique hotels need smarter local partnerships, more design that's functional as well as stylish for our post-Instagram era, and more wellness offerings than just yoga.

Sean O'Neill | 2 years ago

Online Travel

Trivago and Tripadvisor Metasearch Lag Online Travel Agency Pandemic Recovery

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Dennis Schaal | 2 years ago

Hotels

Look for European Hotel Dealmaking to Pick Up Later in 2023

Deloitte's top hotel consultant, Andreas Scriven, has a finger on the pulse of European dealmaking. He forecasts more assets changing hands in the year's back half.

Sean O'Neill | 2 years ago

Hotels

China to Power Global Hotel Development in 2023

China is set to be the biggest engine driving hotel development in 2023. Macau now has more five-star hotels than London. And more hotel news from worldwide.

Sean O'Neill | 2 years ago

Grand Hyatt Abu Dhabi lobby source hyatt

Hotels

Hyatt Hotels Expects Room Rate Rebound to Roll On Through 2023

Hyatt's forecast for 2023 in one phrase? World boom ahead.

Sean O'Neill | 2 years ago

TRYP by Wyndham Remarkables Queenstown Exterior source wyndham worldwide

Hotels

Wyndham's Recovery in Hotel Room Rates May Plateau This Year

Middle-income U.S. consumers have yet to let price hikes or declining savings get in the way of booking travel. Wyndham benefited in the fourth quarter. Yet the world's largest hotel franchisor expects rate gains to plateau in 2023.

Sean O'Neill | 2 years ago

Business Travel

Blueground Buys Corp Housing Provider Travelers Haven to Expand In U.S.

Matthew Parsons | 2 years ago

William Desena LINE LA hotel independent hotel source the line la

Experiences

Independent Hoteliers Seek Every Edge Against the Big Brands

Many consumers are eating up experience-led storylines in travel. That gives an opening to independent hoteliers to compete with the global hotel groups on everything from hiring to word-of-mouth marketing.

Samantha Shankman | 2 years ago

A walking tour in Parque das Aguas, Paraná, Brazil.

Online Travel

Tripadvisor Reorganizes Operations Management to Address Its Lagging Core Business

Tripadvisor sees its future as providing differentiated trip-planning, in-destination tools and personalized recommendations for travelers. That isn't wholly different from that of its prior regime, and would be tough to achieve.

Dennis Schaal | 2 years ago