Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Short-Term Rentals

Luxury Vacation Rentals Market Is Flying High

Supply and demand are both strong in luxury vacation rentals. Affluent spenders are driving prices higher, but data shows that even the luxury segment with its prestige pricing won't be immune if consumer anxieties about the economy grow.
Short-Term Rentals

Short-Term Rentals Test Sustainability as an Accreditation Standard

The industry may recognize the need to be sustainable, but the incentives need to align with the infrastructure. It's also important to treat sustainability as a common goal and shared outcome, and not as just an accreditation.
Online Travel

Airbnb Widened Marketing Edge Against Rivals in 2022

Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.
Online Travel

Booking Holdings' 6 Brands, Explained

Booking Holdings’ empire is one of the most valuable in the travel industry. We break down the six major brands that bring home the money.