Articles tagged “four seasons”

Figure out some simple, creative ways to surprise and delight visitors, and you're creating powerful positive memories–ones they're likely to share with friends.

After decades of strife, Colombia has surged into the Latin American tourism limelight with a strong hotel tax incentive and smart marketing campaign inspired by famous local author, Gabriel García Márquez.

A rebound in leisure travel is trickling demand from the summer season into fall months where consumers can find better deals; however, it's only a matter of time before those fares and rates also begin to rise.

The luxury segment is having its moment, but it obviously isn't the be-all and end-all. Some 100 million Chinese outbound travelers are making their trip plans, and most of them won't be looking for luxury properties.

It's less about turning every click into a booking and more about raising awareness and defining Four Seasons as "the" hospitality brand for travelers that identify with a certain kind of lifestyle.

Travel at the top 1% has been growing faster than the rest of the industry over the last two years. Expect more branded, luxury experiences.

None of the up and coming design brands are featured on the list due to their small size and relatively insignificant market penetration. They might offer a superior work experience, but that's not measured on this type of list.

From embracing TripAdvisor to empowering hotels to take social media into their own hands, Four Season has taken chances on digital that are paying off.

Bill Gates' Cascade Investment already plays a role in managing a hotel, and now it will go full circle and own it, too. Seller Host Hotels, meanwhile, wants to reduce its ample presence in Atlanta.

For hotels, Instagram videos are essentially 15 seconds of free advertising, so it makes sense for any company with social media know-how to get on top of this trend.