The big idea is to make it easy for larger, national hotel chains to conduct local, nuanced and interesting coffee programs that are cost-efficient. And without the hassle of having to do it all yourself, including equipment, roaster relationships and barista training. Craft coffee is having its moment.
How does the essence of a restaurant persist over time? This week's New York Times review of 32-year-old Union Square Cafe's new location explains how to successfully preserve a classic.
As more travelers have realized that dining is truly an experience in its own right, more restaurants and travel companies are pursuing innovation and creating unique dining experiences around the world.
While it might seem like AccorHotels is spending money just for the sake of it, this deal seems to make strategic sense as it complements its existing operations, while at the same time offering something new for its food and beverage and events operations.