Articles tagged “finnair”

Flying to Europe from the east coast is almost always a pain, but Finnair may be the analgesic.

The goal is to make airline lifestyle brands relatable, likable, insidery, and envy-inducing badges of honor. Fashion and other style elements are the type of brand associations which make that connection happen. Plus: Women make key travel decisions for themselves and their families.

Finnair has mapped out a plan to link the east and the west in a unique way which highlights the attractiveness of Northern European destinations. When you know where you want to be, it's easier to make concrete plans to get there.

The smart model right now seems to be to play to your geographic strengths if you have them, and implement them doggedly.

Oneworld indeed, and a smaller one every day.

Finnair becomes the latest airline to take advantage of the passenger experience features of the A350, with a Nordic design appeal. It is an enlightened vision for the future of flying.

Given that the Finns have declared Internet access a basic human right, we have to wonder whether this new Finnair in-flight Wi-Fi will be free. The airline would not comment, but fingers crossed.

After WestJet's Christmas ad success last year, airlines worldwide are stepping their game with mini films that align the airlines with holiday emotions of joy, comfort and surprise.

Finnair respected the best features of the A350XWB by choosing to keep it simple, and roomy. We can only hope other airlines which will fly the A350 will be inspired by this approach.

Time will tell how successful this campaign will prove, but it's clear that Finnair are unwilling to put their birds in a cage. As Sting sang: "If you love somebody, set them free."