Today’s edition of Skift’s daily podcast looks at Russia courting Indian tourists, Accor selling its Paris HQ, and the Faroe Islands’ AI experimentation.
The National Gallery of the Faroe Islands launched an exhibition this week containing 40 images of the archipelago developed by artificial intelligence program Midjourney, becoming the first national gallery to…
The Faroe Islands has managed to punch above its weight with its tourism campaigns in recent years. Smaller, more remote destinations often have to be pretty creative in order to get attention.
When you are promoting a destination that, for most of the world, seems to be in the middle of nowhere, you have to get creative in your marketing efforts. Recent prize-winning campaigns out of the Faroe Islands prove that when it comes to creativity, size doesn’t matter.
Visit Faroe Islands is once again attracting outsized attention for a tourism push, but that shouldn't detract from the underlying sentiment. The tiny destination is trying to stave off the pitfalls of overtourism even as it promotes itself on the world stage.