Geoff Ballotti's comments suggested Wyndham is doubling down on its core economy positioning while selectively moving upscale through targeted acquisitions.
Wyndham said its RevPAR (that's hotel-speak for "how much money we make per room") might be flat this year, but its EBITDA (that's finance-speak for "profits, kinda") was still looking good. The hotel franchisor partly chalked that up to an improved tech game that has helped it boost margins.
While the extended-stay hotel boom may be more of a slow burn than a supernova, hotel brands with patience and deep pockets may find the long-term rewards to be substantial.
Hyatt gave details on Wednesday about the first locations for Hyatt Studios, a brand it unveiled in April. The hotel operator will open the first Hyatt Studios just outside of Mobile,…
Looking ahead, Wyndham executives said they weren't concerned about competition from Marriott, Hilton, and Hyatt in the extended-stay segment because they believe their model is aimed at delivering a more affordable product with lower costs for developers.