Articles tagged “events”

Event organizers are looking to new metrics to measure the success of their events.

While it might seem like AccorHotels is spending money just for the sake of it, this deal seems to make strategic sense as it complements its existing operations, while at the same time offering something new for its food and beverage and events operations.

Skift will explore the disruptions in hospitality on the big stage at WTM London.

Events with cult followings like SXSW and Bonnaroo may seem magical, but they're built on data.

Destination Cleveland raised the bar on integrated web and social media content to promote the city to visiting delegates and convention planners around the globe.

By partnering with South by Southwest for the first time, Marriott is targeting a new audience that it coins "experience seekers," while also adding a certain cachet to its loyalty program.

By emphasizing how San Francisco is integrating the highest levels of sustainability, technology, inclusiveness, charity and local cuisine into Super Bowl 50, the city is really emphasizing its forward-thinking value proposition as a tourism destination.

For meeting planners, adopting an attendee-first mindset is the most important factor. optimizing attendee experience

Bigger conference, bigger venue, double the time, double the speakers, double the learnings, that's what it will be with this year's Forum, on Oct. 14 and 15 in NYC.