Articles tagged “events”

The recent emergence of Omicron, a new Covid variant of concern, has sent shockwaves through global markets and led to the WTO conference being postponed days ahead of the planned meeting in Geneva. How concerned should event planners be?

Experts share insights on the elusive art of event engagement. Explore different ways the event industry can deliver meaningful experiences that move people while engaging multiple audiences via different channels.

The second in our four-part series of recordings from the Event Innovation Lab at IMEX America, this post will share expert insights on experiential and hybrid event design. Explore how event design can positively impact the event experience by creating unique moments of engagement and learn how event tech platforms are supporting future-focused event strategies

Event Innovation Lab at IMEX America covered best practices on how venues can help address today’s top challenges, and how to confront the lies we tell ourselves about hybrid events.

Will the metaverse — a parallel universe of virtual reality spaces — end up transforming the landscape of events, or is the hype overblown? Technical producer and technology guru Brandt Krueger shares his predictions.

Some destinations use large incentives to attract events with the promise of government-backed grants. Some detractors, however, argue that they’re ineffective — or so effective that they create unfair competition. Is there a place for so-called subvention as the industry edges towards recovery?

With recent sustainability initiatives in the event sector, including the signing of the Net Zero Carbon Events Pledge at COP26 and others joining The Race to Zero, is the industry narrative towards the climate crisis changing, and will net zero be enough? 

This year’s IMEX America represents the exhibition’s first return to an onsite event in two years. And that same span of time witnessed unprecedented innovation in event tech. How did exhibitors use this opportunity to provide a hands-on experience of their tech? 

In the wake of IMEX signing the Net Zero Carbon Events Pledge as part of COP26, CEO Carina Bauer discusses IMEX’s sustainability initiatives and answers hard-hitting questions about the future of the event industry.

Meeting and event planners will be converging on Las Vegas for IMEX America in less than a week, and EventMB will be there. As IMEX’s official tech media partner, we’re here to give you the scoop on what not to miss.