Articles tagged “events”

Characterized by their agile and dynamic uses, micro-events allow planners to explore out-the-box thinking, deliver unique experiences and utilize unusual spaces — like nature.

Pre 2020, mobile event apps were a tried-and-true event technology. However, the technology's demand has waned due to the pivot to virtual events. Considering this, what is the future outlook for the mobile event app? 

Episode #38 of the Event Manager Podcast focuses on the exciting world of destination marketing and features Stephanie Cheung, director of strategy and insights at MarketID. Cheung is passionate about the event industry, particularly how destinations can impact people's lives.

David Allison, founder of The Valuegraphics Project, believes that demographics are an outdated marketing tool. In his view, the path forward lies in understanding people’s values, and it could even be the secret to bringing back in-person attendees.

Mobile technology plays a leading role in creating compelling hybrid event experiences. Understanding the key trends for mobile event apps in 2022 is a great starting point for selecting the right apps and working with providers in the most productive way.

Crafting the right attrition and cancellation clauses in event contracts is more important than ever. Despite continued uncertainty, planners can no longer count on the low rates and flexibility hotels offered at the height of the pandemic. Contract experts share their advice on how best to negotiate in the current climate.  

While the event industry’s reaction to the crisis in Ukraine has varied — ranging from statements of support to direct offers of employment for those affected — few global events have triggered this level of solidarity. Meanwhile, figuring out how and who to exclude in terms of Russian participation from events is proving difficult.

In this episode of the Event Manager Podcast, we discuss the power and value of mentoring women in the event industry. Our guests are Georgia Suttie, Venue Find Operations Manager at Agiito and Sophie Conlon, Events and Communications Manager at the University of Essex, both currently mentees of the Fast Forward 15 mentoring program.

Cvent’s earnings call on Thursday confirmed that they’ve had a good year, and they forecast strong growth ahead. As the company moves to invest in expanding its SaaS offerings, will betting on hybrid events pay off?

Metaverse events allow attendees to meet online in an embodied, 3D form. Can event organizers fall back on tried and tested face-to-face networking models in this brave new world? For now, new technologies will have to be met with novel approaches.