Articles tagged “etouches”

An arms race is on in the event technology sector as established players look to take on Cvent while embracing emerging technologies. This is good news for meeting planners and other event professionals, bringing an array of choices to a sector that is consolidated at the top.

Aventri may sound kind of like an Italian resort town, but it does stand out among other event technology brands. It's hard to brand a platform that offers a suite of services in a sector defined by individual product offerings. We'll see how this works out, and what companies Aventri acquires in coming years.

While augmented reality and holograms are the sexy new technologies in the event space, the overall integration of digital tools with physical events is still undergoing a period of transformation.

Innovation in event technology today relates as much to how planners use the platforms that already exist, as compared to new advancements in the technology itself.