Articles tagged “equinox hotels”

Less talk, more data. Here's how hotels with wellness offerings are doing, according to RLA Global, HotStats, and Truist Securities. Plus, the latest wellness concept: Ballers.

Big brands have a tendency for stasis: I'm particularly interested to see how AI and new technology will soften the ground for a new wave of hospitality entrepreneurs and visionaries to shape a very dynamic industry, particularly in emerging markets like Saudi.

The hotel minibar is becoming a stale concept. So substituting beer and chips for self-care alternatives has a promising trajectory.

Investment analysts are looking at how hotels can profit from emerging consumer interest in wellness and wellness' evolution into a broader concept of well-being.

For hotels, now is the time to think beyond the scope of traditional music programs to create experiences that resonate with guests.

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

How does a brand become a lifestyle, and vice versa? Equinox is an ideal case study for exploring that very concept.

New data show that the global wellness industry is on the rise: It’s now worth $4.2 trillion. Smart companies are innovating to stay ahead, exhibited by the Lululemon and Strava fitness-meets-digital partnership and Equinox’s move into luxury wellness tourism.

If it ends up being successful, and we don't see any red flags why it wouldn't be, Equinox will have a value proposition not many travel brands can touch: an exclusive place to work out, sleep, and explore the world.