Articles tagged “Equinox”

Less talk, more data. Here's how hotels with wellness offerings are doing, according to RLA Global, HotStats, and Truist Securities. Plus, the latest wellness concept: Ballers.

The hotel minibar is becoming a stale concept. So substituting beer and chips for self-care alternatives has a promising trajectory.

Investment analysts are looking at how hotels can profit from emerging consumer interest in wellness and wellness' evolution into a broader concept of well-being.

Consumer brands that see the passion of travelers are taking a leap. These brands are becoming hotel proprietors in greater numbers to reach out to millennials, who see travel as a lifestyle experience. Expect more retailers to invade the hospitality space.

Considering SoulCycle is a fitness company, it’s not outlandish to think it would want to get into the wellness retreat business. Whether it will actually earn enough of a profit from the trips to make it worth its while is another story.

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

How does a brand become a lifestyle, and vice versa? Equinox is an ideal case study for exploring that very concept.

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?