The U.S. carriers aren't sure how to battle the Gulf airlines, so they're turning to government for cover. They should be thinking more about the consumer.
There's more at stake here than could possibly fit a short Skift take. We'll keep watching and updating readers as this critical battle Open Skies battle progresses.
We’re not in the 1980s anymore. After a great push to initiate it and many trials to stabilize it, globalization has finally taken hold of the aviation industry. Turning back the calendar benefits very few and passengers will ultimately vote on Open Skies with their dollars, or euros, or dinars.
It's not likely the U.S. carriers will win this round. In addition to challenges from the Gulf, they are dealing with Norwegian Air's low-cost challenges for trans-Atlantic service. While not all Americans love the Gulf carriers, they do love an airline bargain.
There's an argument to be had here about state aid for airlines, but this isn't it. You know you're losing the debate when you try to link your opponent to 9/11.
"I’m all for American carriers succeeding. But they need to look past the short-term thinking and understand the world is about to get even more global, even more competitive and shaving dollars quarter to quarter isn’t going to save them."
Strategic partnerships with popular brands will help build traveler affinity with Emirates as it grows its network and customer base in the United States.