Articles tagged “emirates air”

Drones can deliver unmatched footage of destinations which can inspire travel. A project on this magnitude is unprecedented and will be hard to beat, though no doubt others will try. We'll take this as the new airline marketing trend that heralds the end of novelty airline safety videos, thanks!

This isn’t about the industry’s largest seat-back screens or more content than you can consume on 100 trips around the world. It’s about personalization. Giving passengers what they value most is the new brand loyalty builder. The key for airlines, which serve global markets, is to understand that what passengers value most differs by region, by demographic, and from individual to individual. Airlines either get that, or passengers will deplane and never come back again.

Emirates has chosen wisely with Aniston. Anyone else playing this role might have come across as snobby, but we really feel for her even if we're the ones stuck in coach.

Rolling out Apple Pay across an entire fleet probably isn't cheap, but letting travelers use their iPhones to make in-flight purchases and bookings when they're already in-hand makes more sense than asking them to fish through bags to dig out a credit card.

Long flights can be a treat, if you’re flying in First. Otherwise, they’re more a badge of courage.

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

With the reams of documents submitted so far, and more surely to follow, the ongoing Open Skies debate is a big win for accountants, lawyers, and typists.

Certain routes just demand more crowded seating to be viable, and not every passenger market seems to mind as much, but that's still a lot of people on a single plane.

Missing in action in the U.S. airlines' report about the Gulf carriers' subsidies was transparency about the U.S. airlines' own subsidies. Although the congressional report is very dated, the Business Travel Coaltion, via WikiLeaks, is helping to fill in some of the blanks.

We can't say for sure why the Gulf carriers have embarrassing on-time performance records, but we feel the answer is likely a combination of the responses we received from aviation experts and the airlines themselves.