Early Check-In

Our hotels team bring readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.

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Hotels

Time for Hotels to Stop Cheating on Their Branding

Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for savvy marketers to exploit. Here's a refresher on tactics to use according to the professor who literally wrote the book on hospitality branding.
Hotels

Yotel Unleashes New Ambitions With Eye on Empty Office Buildings

We hadn't heard much from Yotel as a hotel chain for a while. Turns out it has recharged its ambitions for world domination. We're intrigued by its pitch that its micro-hotel design matches well for conversions of decades-old office buildings. Boldness or bravado?
Hotels

Why Extended Stay Hotels Aren't in Just a Hype Cycle

A few plausible reasons explain why many investors and brands are checking into the extended-stay hotel category. The bottom line is that they expect to leave with suitcases full of profits for a long time.
Hotels

Amadeus to Use Marriott and IHG Deals as Hotel Tech Springboard

Say what you will about Amadeus, it undeniably dreams big, audacious dreams. At a time when many institutions pursue small solutions for trivial problems, the travel tech titan has big hopes for reshaping how hotels operate and sell their themselves online.
Hotels

When Will Big Hotels Brands Go All In on Alternative Accommodations?

Most hotel parent companies, such as IHG, Hyatt, and Hilton, haven't created brands in alternative accommodations. But a report coming this week from real estate services company JLL will spotlight some billion-dollar reasons why that will change.
Hotels

Highgate's New CEO Goes On the Hunt for Luxury and Lifestyle Hotels

Highgate's name hasn't been associated with luxury and lifestyle until now. But the company, which is the second-largest hotel manager in the U.S., is making some distinctive moves that will likely broaden its footprint among high-end, full-service properties.