The Secret Sauce Behind Ryanair's 'Controlled' Ticket Sales Through Online Travel Agencies
Skift Take
Ryanair approved a handful of online travel agency partners, and it's verifying the details booking by booking.
Ryanair chastised online travel agencies for years for scraping its fares and unilaterally charging higher prices, as well as booking fees and overcharging for ancillary services like checked bags.
But the low-cost carrier in 2024 has made peace and partnered with a handful of online travel agencies, including Expedia, eTraveli Group, lastminute.com, Kiwi, loveholidays.com and, most recently Omio. Ryanair is Europe's largest airline.
Ryanair has approved all of these online travel agencies to sell its flights on their own we
