Articles tagged “digital”

Brands need to deliver the right information at the right time to the right device in order to succeed with today’s travelers. Those that are engaging with customer touchpoints throughout the entire travel journey are the ones making the most impact.

This week's digital news revolved around funding. Priceline invested $450 million in Chinese e-commerce, vacation rental property management company Vacasa raised $103 million, and travel startup incubators are booming.

For hotels looking to drive direct bookings, simply offering more competitive pricing or better loyalty programs is no longer enough to compete with online travel agencies.

The most successful brands are treating loyalty as an outcome and long-term business strategy in building advocacy, not just a way to keep customers on the hook. Download this report on customer loyalty to learn more.

This week's digital news was all about new frontiers. Snap bets on visual-first searching; augmented reality gains traction at events, and there's a whole crop of apps devoted to easing travel anxiety.

In an age of Permanxiety, there exists an opportunity for old, classic, elegant hotels to be newly relevant. High-touch and anti-digital is newly cool (for some).

After all of the time and effort it takes to create an engaging travel policy, having it be ignored by travelers can be frustrating. These five steps can help make your policy the best it can be and encourage travelers to engage with it.

Managing a global travel company comes with its own set of challenges that national and local travel brands don’t usually have to face. Communication among employees is often a chief concern, but providing content available in their local language can help improve employee engagement and drive efficiency.

Smart technology is increasingly improving how airlines, railways, and other sectors ensure smooth experiences for travelers. For travel companies using these cognitive systems, that means saving time and costs, reducing delays, and optimizing efficiency.

The travel providers that are leading the new engagement economy we now live in are the ones adding value, removing friction, and offering customers seamless and relevant solutions throughout the entire travel journey.