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Articles tagged “destination marketing”

Free Read

Online Travel

Video: 500px CEO on Visual Intelligence at Skift Global Forum 2016

Personalization isn't just important when dealing with customers. 500px CEO Andy Wang believes brands should also consider the approach when choosing marketing visuals.

Video: 500px CEO on Visual Intelligence at Skift Global Forum 2016

Tourism

New York Turns to Ninja Turtles for This Year’s Family Tourism Push

The Teenage Mutant Ninja Turtles pumps a bit more energy into NYC & Company's family marketing efforts than Dora the Explorer did. And an international movie premiere can't hurt either.

New York Turns to Ninja Turtles for This Year’s Family Tourism Push

Tourism

Sweden Positions Locals as Global Tourism Ambassadors With First Country Phone Number

This clever campaign takes advantage of an often underutilized tourism resource that most destinations overlook: locals.

Sweden Positions Locals as Global Tourism Ambassadors With First Country Phone Number
Free Read

Online Travel

Why Destinations Need to Rethink Their Visual Strategy

As consumers increasingly opt for image-driven content over other digital formats, destinations need to take greater control of how they market their visual identity. Download CrowdRiff's free report to learn the five questions marketers must ask to own their visual strategy.

Why Destinations Need to Rethink Their Visual Strategy

Airlines

Qantas Gets the Safety Video Formula Right While Promoting Destinations

A safety video which manages to be entertaining and promotes the brand is good. Marketing content designed to go viral, disguised as a safety video, is not. 

Qantas Gets the Safety Video Formula Right While Promoting Destinations

Airlines

Emirates and Boeing Partner on Destination Marketing Drone Film Project

Drones can deliver unmatched footage of destinations which can inspire travel. A project on this magnitude is unprecedented and will be hard to beat, though no doubt others will try. We'll take this as the new airline marketing trend that heralds the end of novelty airline safety videos, thanks!

Emirates and Boeing Partner on Destination Marketing Drone Film Project

Business Travel

Meeting Planners Are Relying More on Tourism Bureaus in 2016

The new Fulcrum report gives tourism bureaus a better idea of the business challenges facing planners, and how they can help planners deliver better business performance without giving them a free handout.

Meeting Planners Are Relying More on Tourism Bureaus in 2016

Tourism

Holiday Travel Videos and More Best Travel Ads of the Week

It's the most wonderful time of the year...for travel brands to show consumers all they have to offer to help celebrate the holidays.

Holiday Travel Videos and More Best Travel Ads of the Week

Tourism

6 Charts Showing Which Countries Have Strongest Tourism Brands

Given recent terror attacks and widespread unrest in many parts of the world, continuously mining Big Data for travelers' perceptions of a place has arguably never been more important.

6 Charts Showing Which Countries Have Strongest Tourism Brands

SkiftX

Best Travel Ads This Week: Using Influencers to Tell a Story

Influencers can be a great resource in travel marketing.

Best Travel Ads This Week: Using Influencers to Tell a Story