Articles tagged “destination marketing”

As more hotels strive to optimize costs, improve return on investment and reduce cost of customer acquisition by generating direct revenue through metasearch platforms, travel technology firm RateGain continues to…

Lebanon does know that its diaspora is essential to help revive the country's tourism economy, but the government would need to do more than just roll out marketing campaigns to convince more tourists to visit the country.

Today’s edition of Skift’s daily podcast looks at the latest in Spirit’s takeover, Colombia’s tourism revamp, and Wyndham’s revenue strategy.

The UK is actively trying to reorganize and restructure its DMOs to operate under more sustainable models. The government’s development model pilot is hoping to show the way forward.

Nepal’s would-be social media influencers would now have to scout for new locations as the country has barred shooting of TikTok videos at some heritage sites.

Ottawa, Canada’s capital city, is not only an enchanting place to visit, but it is also a hub of innovation and collaboration in the fast-moving field of advanced manufacturing, particularly in applying next-generation technologies to biomechanics.

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

The federal tourism official idea is wedded to the national tourism strategy. There can't be one without the other.

What may have passed off as tourism promotion has now snowballed into a geopolitical issue as Greece raises objection to Turkey tourism's recent "TurkAegean" campaign. With both countries going to the polls in 2023, the issue might prove to be a big draw for both the ruling parties.

You know travel is back when even the most-cautious country announces a no-quarantine reopening, even if it is three months down the line in September. But not before making it amply clear it wants to concentrate on quality tourists, rather than attracting droves to the destination.