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Articles tagged “destination marketing”

Tourism

First Unified Tourism Voice for Africa Faces Challenges

Is the formation of a pan-African tourism body the solution to boosting the continent’s tourism numbers? With industry players slow to sign up, the new African Tourism Board initiative from the International Coalition of Tourism Partners has its work cut out for it.

First Unified Tourism Voice for Africa Faces Challenges

Tourism

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

There's no way around it – Australia is one of the longest flights someone from the United States or Europe can take. But it's not necessarily the grueling journey many travelers fear, and Tourism Australia is telling them why the flight is worth it.

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Tourism

Puerto Rico’s New Tourism Push Faces Another Kind of Storm Six Months After Maria

Puerto Rico hasn't had the chance to grow up as a destination over the years, and its tourism industry finally thinks it has a shot to do that. But to become known for more than its beaches and golf, it'll have to overcome an intense political establishment that's been defined by its financial woes and disorganization.

Puerto Rico’s New Tourism Push Faces Another Kind of Storm Six Months After Maria

Tourism

Los Angeles Tourism Sees Travel as a Buffer Against Climate Change

The travel industry feels tourism can help rather than harm the environment. Los Angeles is a destination that's seriously thinking about its role at a time when climate change has already made itself felt in the region.

Los Angeles Tourism Sees Travel as a Buffer Against Climate Change

Tourism

Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes

Latin America’s tourist destinations have excelled at nation branding by creating vibrant and colorful content to entice travelers. In 2018, the region’s tourism offices will get more savvy with their digital marketing efforts as the visitor economy grows in importance.

Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes

Business Travel

Travel Megatrends 2018: Cities Navigate the Clash of Visitor Vs. Local

City leaders in government, tourism, and economic development are collaborating more strategically to grow their leisure and business travel sectors in alignment with the interests of their local communities and industries.

Travel Megatrends 2018: Cities Navigate the Clash of Visitor Vs. Local
Free Read

Luxury

Colombia’s Natural Wonders Attract a New Generation of Luxury Travelers

Tourism in Colombia has surged in recent years, partly thanks to the fact that tourism leaders are positioning the country as a leading destination for nature and outdoor adventure experiences.

Colombia’s Natural Wonders Attract a New Generation of Luxury Travelers

Tourism

Looming Water Shutoff Threatens Cape Town Tourism

In less than 100 days, Cape Town may run out of water. While the impact on the city’s crucial tourism industry has been limited thus far, that could soon change.

Looming Water Shutoff Threatens Cape Town Tourism

Tourism

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties

Tourism, along with business travel, is on the rise again in the UK due to a weak British pound and cheap flights. VisitBritain is trying to make the most of it despite the lingering ramifications of the political mess that is Brexit.

Interview: VisitBritain Chairman Steers Tourism Boom Through Brexit Uncertainties
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Media and PR

New eBook: The Modern Tourism Marketer’s Guide to Video

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

New eBook: The Modern Tourism Marketer’s Guide to Video