Articles tagged “Derbysoft”

Travel Technology

DerbySoft Acquires Pkfare and Expands into Airline Industry

DerbySoft is one of those companies that lives in the background of the travel industry but plays an important role. It's behind the online sales for many hotels, and now it is for airlines, too.

Justin Dawes | 2 weeks ago

DerbySoft Acquires Pkfare and Expands into Airline Industry

Online Travel

Tripadvisor Plus Creates Less Friction and Lower Costs for Hotels

Adding channel managers to bypass global distribution systems Amadeus and Sabre isn't a super-duper game-changer for Tripadvisor Plus, but less friction and lower fees can lead to greater traction.

Dennis Schaal, Skift | 3 years ago

Tripadvisor Plus Creates Less Friction and Lower Costs for Hotels
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Hotels

The 3 Phases of Travel That Will Drive Hotel Metasearch in 2021

The way people travel will undoubtedly evolve throughout the year ahead as the vaccination rollout continues and restrictions ease. Hoteliers that have a metasearch strategy in place now will be equipped to take on 2021’s rapidly shifting travel patterns and successfully grow bookings.

DerbySoft + Skift | 3 years ago

The 3 Phases of Travel That Will Drive Hotel Metasearch in 2021
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Online Travel

Destination Ads: New Guide Helps Hotels Maximize Advertising in Recovery

DerbySoft released a Destination Ads Guide through the Marketing Services side of the travel tech company. This guide is designed to help travel industry operators boost visibility and harness fresh market demands in the recovery phase of the pandemic.

DerbySoft + Skift | 3 years ago

Destination Ads: New Guide Helps Hotels Maximize Advertising in Recovery

Coronavirus

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands.

Sean O'Neill, Skift | 4 years ago

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches
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Hotels

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place.

DerbySoft + Skift | 4 years ago

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Online Travel

The Surprising Rise of Hotel Spending on Metasearch Advertising

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

Sean O'Neill, Skift | 5 years ago

The Surprising Rise of Hotel Spending on Metasearch Advertising
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Hotels

WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings

Hotels are developing WeChat mini-programs to drive digital bookings among Chinese travelers. Club Med is one such company that has seen success in its WeChat mini-program strategy, developed by DerbySoft.

DerbySoft + Skift | 6 years ago

WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings
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Hotels

How Artificial Intelligence Will Make Hotel Distribution Smarter

Today’s hotel distribution landscape is a complex one –– but artificial intelligence is expected to help solve the issues plaguing the current system. While the technology is still maturing, it’s not as far off as some might think.

DerbySoft + Skift | 6 years ago

How Artificial Intelligence Will Make Hotel Distribution Smarter
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Hotels

How to Solve the Hotel Content Conundrum

There’s still a lot of room for improvement when it comes to how hotels can tell their story through content and distribution. Here, Dee Thomas of DerbySoft talks about the current state of content in the hospitality industry.

DerbySoft + Skift | 6 years ago

How to Solve the Hotel Content Conundrum