Online travel agencies report spikes in bookings for activities in Norway, Denmark, and Sweden. Some places see a near doubling over last year. Are travelers seeking cooler climes as extreme heat increasingly plagues southern Europe?
Today’s edition of Skift’s daily podcast looks at AI tourism marketing, a boutique hotel makeover in New York, and India’s new inbound Chinese travelers.
The campaign showcases VisitDenmark’s early adoption of artificial intelligence. We’re excited to see what other destinations create … even if we are unsure whether it's AI.
In its endeavor to expand as a preferred full-stack vacation homes provider, Oyo has acquired Denmark-based vacation rental operator — Bornholmske Feriehuse.
Given that Thomas Cook released a statement about the potential sale, this looks pretty serious. But it begs the question: Just what will Thomas Cook have left if and when it sells its airlines and Nordics divisions?
Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.
The best travel ads this week takes viewers on immersive experiences by letting them choose their own adventures or by sweeping them away to the world of virtual reality.
From overarching trends to the ever-increasing impact of mobile and online technology — and offering a deep look at what’s happening in every critical travel vertical — this is the state of the travel industry in Europe in 2015.