Articles tagged “customer experience”

Reducing plastic waste is just step one. Step two is implementing alternatives to plastic. But how do companies get travelers on board if the alternatives are flawed? Part of the answer lies in forthright communication.

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

Loyal customers may love your product and service, but the goal is to get them to spread the word. Here's everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

What’s in store for the business travel sector in 2020? Our newest trend report, created in partnership with corporate travel management leader TripActions, offers a prediction on the 10 trends that will have the biggest impact on business travel in the year ahead.

For airlines to deliver a seamless passenger experience, technology, people, and systems must connect on the back end.

Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization.

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

Higher customer service expectations in the airline industry mandates a new approach to using innovative technology. This means not only deploying solutions to improve direct-to-customer experiences but also empowering employees to provide exceptional service at every touchpoint.

Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem, especially in travel. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key.