Articles tagged “customer experience”

In this Skift Summit video we hear from Ramya Murali, principal at Deloitte Consulting LLP, about how loyalty programs in the travel industry are evolving in response to the business shifts caused by the Covid-19 pandemic.

The rise of the experience economy means that travel is interlinked with mental and physical wellbeing across a multitude of verticals. New research from Collinson uncovers how leisure and business travelers are feeling about a return to travel and underscores the need for cross-sector brands to come together to help bring the industry back.

Traveler loyalty is no longer strictly limited to miles or points earned and redeemed. Instead, loyalty is now based on a much bigger and more holistic picture: how engaged the customer is with the brand, the depth of the relationship built, and the customer’s lifetime value.

The U.S. Department of Commerce agency charged with forming voluntary cybersecurity standards for companies has released security guidance to hotels. The new report addresses a need for tighter security for property management systems, a core piece of software for hotels, at a time of reduced hotel staffing.

In today’s era of accelerated digital transformation, travel brands need to approach the consumer journey with a more nimble mindset. Companies that can bring people-inspired digital business solutions to the table stand a good chance of thriving post-recovery.

After a year that challenged the hospitality industry like never before, it’s time to take stock. In this interview with Medallia’s Geoff Ryskamp, we explore what the sector can learn from 2020, and what the future might hold for guest experience.

Enhancing the traveler journey with the right combination of contactless digital experiences, socially distanced service touchpoints, and personalized information and offers can help return us to a time when the travel journey is just as enjoyable as the destination.

Implementing strong health and safety measures, and then communicating them to customers in a clear and meaningful way that builds confidence and loyalty across every touchpoint, is essential for airlines as they navigate a way out of the Covid-19 crisis.

Sabre has created a new role of "chief services officer." It might sound like a gimmick, but the concept actually has deep roots in the technology sector.

The coronavirus pandemic has brought about unprecedented challenges to both travel providers and their customers. While policies and procedures are constantly in flux, there are some steps travel brands can take to clearly communicate with their customers on the right channels at the right time.