Articles tagged “cultural tourism”

What Destination Marketers Can Learn from Airbnb’s China Strategy

What Destination Marketers Can Learn from Airbnb’s China Strategy

Jing Travel

China is on track to be Airbnb's top origin market in 2020. Destination marketing organizations targeting Chinese travelers can gain insights from the homesharing giant's take-charge strategy, which is key for staying power in this fiercely competitive sector.

2 months ago

Australia Has Closed Uluru to Climbers — That’s a Good Thing for Tourism

Australia Has Closed Uluru to Climbers — That’s a Good Thing for Tourism

Adam Minter, Bloomberg

The closure of a sacred site in Australia's Uluru-Kata Tjuta National Park — once a must-do tourist attraction known as Ayers Rock — is indicative of the way mass tourism can change for the better.

3 months ago

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

Berlin and Other German Cultural Hubs Grow Popular With Chinese Travelers

Diana Cerqueira, Jing Travel

As Chinese travelers increasingly seek out cultural tourism, destination marketing organizations would do well to boost visibility for museum institutions and historic landmark sites with this segment. VisitBerlin's effort is case in point.

5 months ago

Museums Are Catering to Chinese Travelers’ Interest in Cultural Experiences

Museums Are Catering to Chinese Travelers’ Interest in Cultural Experiences

Samantha Shankman, Jing Travel

Major global museums are already scoring a significant number of Chinese visitors. Institutions without a strategy for the market are missing out.

2 years ago