Qunar is the fastest growing online travel company by far among the Big Three in China, although it is less than half the size of industry leader Ctrip. Can Qunar keep it up? Ctrip is feeling the pressure and is having to dial back on profits to ensure it will stay on top.
The Priceline Group is moving much closer to Ctrip with a minority stake and CEO Darren Huston points to a series of additional moves in China in the next few years. Ctrip, though, hasn't always played well with other partners so it remains to be seen whether familial relations between these new second cousins will be long-standing.
Qunar is a technology company with a big vision and an enormous opportunity as the Chinese traveler busts out into the world. He won't say it outright, but it's clear that CEO CC Zhuang likes where he sits, and wouldn't want to stop the momentum with the complications that a merger with Ctrip would bring.