Lindblad is not just expanding its fleet but is also pursuing a broader ambition to balance growth with ecological stewardship. Easier said than done, however.
Viking, the only pure-play luxury cruise line, has reported its first quarterly earnings since it went public. The company is targeting a English-speakers over the age of 55, a demographic with most of the wealth and a broad eagerness to travel.
Norwegian Cruise Line Holdings is setting its sights on the premium market, enticing well-heeled travelers with the promise of more balcony cabins and a "ship-within-a-ship" concept that caters to multigenerational cruisers.
Wednesday's IPO will value Viking, an operator of luxury river and ocean cruises, at roughly $10 billion. Leaders in the luxury travel sector will be eyeing the move closely.