Articles tagged “criteo”

Online Travel

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns

Travel marketers need to fine-tune their digital advertising tactics in response to Apple's imminent privacy move. New data from adtech firm Criteo underscores the opportunities as well as the challenges.

Sean O'Neill, Skift | 3 years ago

Apple’s Privacy Update May Cripple Some Travel Ad Campaigns
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Online Travel

Skift Global Forum Video: How Personalized Messaging is Driving Loyalty in 2021 and Beyond

In this breakout session video recording from Skift Global Forum, we hear from Criteo about the evolution of loyalty and advertising amidst shifting consumer behavior patterns.

Criteo + Skift | 4 years ago

Skift Global Forum Video: How Personalized Messaging is Driving Loyalty in 2021 and Beyond
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SkiftX

Evolving the Online Travel Advertising Playbook for a New Era

Digital advertising is an essential component of the online travel industry. But now, with business as usual disrupted by Covid-19, this tried and true playbook needs a refresh. In this video from Skift’s recent online travel summit, we learn how online travel companies are adapting their digital ad strategy for this period of uncertainty.

Criteo + Skift | 4 years ago

Evolving the Online Travel Advertising Playbook for a New Era
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SkiftX

Skift Online Travel Summit Preview: Evolving the OTA Advertising Playbook for a New Era

Online travel agencies, like many other sectors of the travel industry, have been hard hit by the effects of Covid-19. In this preview for our upcoming Skift Online Travel Summit on July 23rd, we speak with Criteo’s Lisardo Ruiz about the surprising role that smart advertising strategies will play in helping put OTAs on the path to recovery.

Criteo + Skift | 4 years ago

Skift Online Travel Summit Preview: Evolving the OTA Advertising Playbook for a New Era

Online Travel

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

This relatively small deal tells a larger story about the structural reasons why hotels have been behind the curve in digital marketing relative to retail and other sectors.

Sean O'Neill, Skift | 6 years ago

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo
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Online Travel

How Hotels Can Help Drive Direct Bookings in 2018

For hotels looking to drive direct bookings, simply offering more competitive pricing or better loyalty programs is no longer enough to compete with online travel agencies.

Criteo + Skift | 7 years ago

How Hotels Can Help Drive Direct Bookings in 2018

Online Travel

Growth of Mobile Travel Bookings in 6 Charts

Smartphones continue gaining ground with online travel bookings, albeit slowly, and mobile web still outpaces what can be clunky mobile app user experiences.

Dan Peltier, Skift | 8 years ago

Growth of Mobile Travel Bookings in 6 Charts

Online Travel

5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions

Many travelers prefer mobile browsing because they don't feel constrained by app experiences that are sometimes limiting. But as Criteo's data show, mobile apps are still a powerful way to win customers and conversions if they're constructed in ways that build trust and promote simplicity.

Dan Peltier, Skift | 8 years ago

5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions

Online Travel

6 Charts That Show Mobile Booking’s Gain on Desktop Around the World

There's still a lot of work to be done to make conversion easier on mobile and improve hotels and airlines' abilities to accurately measure which device actually gets the last click leading to a booking.

Dan Peltier, Skift | 9 years ago

6 Charts That Show Mobile Booking’s Gain on Desktop Around the World

Online Travel

Mobile Devices Now Generate 25 Percent of All Digital Travel Transactions in the U.S.

Your customers are here on mobile, that's given now, but a lot more work needs to be done on optimization and conversion to ease the process of buying. That's true in every sector, and even more so in rampantly promiscuous environment of travel.

Rafat Ali, Skift | 9 years ago

Mobile Devices Now Generate 25 Percent of All Digital Travel Transactions in the U.S.