Articles tagged “country branding”

Given recent terror attacks and widespread unrest in many parts of the world, continuously mining Big Data for travelers' perceptions of a place has arguably never been more important.

We can debate the effectiveness of Brand USA, the country's quasi-governmental tourism marketing body. However, pop culture has spread the nation's soft power, making the U.S. easily the most recognizable and searched-for brand in the world.

Many African countries are ripe for tourism innovation; however, it will take on-the-ground product development in addition to smart marketing campaign to shift travelers' perceptions and drive bookings.

Tokyo showed it was a safe bet for the 2020 Olympics given widespread instability happening in other countries, so snagging the top spot on FutureBrand's index is a window into the positive impact Olympic host cities can have on a country's brand perception.