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Travel's Reopening and Coronavirus Recovery

The latest news about coronavirus recovery around the world and the reopening of travel and tourism in destinations around the world.

Skift Research subscribers can view the latest data about country-by-country recovery at the Skift Recovery Index. Data about public companies can be viewed at the Skift Health Score.

Hotels

Premier Inn Sales Rose Along With Omicron

Hotels and other travel brands did see good numbers as they headed into the holiday season, but we're likely to see signs of consumers tapping the breaks in the early part of 2022. Let's hope that will be short-lived.

Premier Inn Sales Rose Along With Omicron

Coronavirus

Daily Podcast: European Hotels Struggle With Omicron

Good morning from Skift. It’s Tuesday, January 11, in New York City. Here’s what you need to know about the business of travel today.

Daily Podcast: European Hotels Struggle With Omicron

Coronavirus

Omicron Is Hurting Hotels Most in Europe

U.S. and Chinese hotel performance surged in recent weeks while European properties saw a dive in demand. American and Chinese hoteliers shouldn’t waste time taking a victory lap.

Omicron Is Hurting Hotels Most in Europe

Coronavirus

U.S. Hotel Unemployment Hits New Pandemic Low for a Bad Reason

The industry unemployment rate may be falling, but it isn’t for the reason hotel owners would like.

U.S. Hotel Unemployment Hits New Pandemic Low for a Bad Reason
Free Read

Travel Booking

New Research: 4 Positive Signs Forecasting 2022 Travel Recovery

Expedia Group Media Solutions’ Q3 Travel Recovery Trend Report features the latest research and key data on how travel is returning, with actionable insights to help guide the industry as it captures new demand.

New Research: 4 Positive Signs Forecasting 2022 Travel Recovery

Business Travel

Remote Workers Prompt Adventure Tour Operators to Switch Up Itineraries

Great news for destinations that can now welcome tourists who want to immerse themselves, rather than just tick off a box. At least until their next Zoom meeting, that is.

Remote Workers Prompt Adventure Tour Operators to Switch Up Itineraries

Coronavirus

Marriott Gives a Peek Into Its New R&D Lab for Post-Pandemic Travel

“Bleisure” is a frequent buzz word on Marriott earnings calls during the pandemic, but the company’s development lab signals this pandemic trend of blended travel purpose has a long lifetime ahead.

Marriott Gives a Peek Into Its New R&D Lab for Post-Pandemic Travel

Coronavirus

Barbados Builds Its Own Online Travel Booking Platform to Be a Game Changer

This is what action looks like, if Caribbean tourism is to build back better. Investment in technology, a solid private-public relationship, and homegrown talent driving the framework and the narrative.

Barbados Builds Its Own Online Travel Booking Platform to Be a Game Changer

Coronavirus

Here’s What Tourism Needs to Start Showing This Year

Two years of talking. Now's the time for bold action.

Here’s What Tourism Needs to Start Showing This Year

Tourism

Asia Reminded Us of These 21 Things About Travel in 2021

Asia experienced a tumultuous 2021, and travel on the continent is still facing enormous uncertainty heading into the New Year as the Omicron variant threatens to derail its tourism recovery.

Asia Reminded Us of These 21 Things About Travel in 2021

Tourism

The 10 Most-Read Skift Research Reports in 2021

What did travel executives read in 2021? What are the most important topics for them in navigating through the pandemic and calibrating for rebound and regrowth? Check out the Skift Research reports that are most read by Skift audience.

The 10 Most-Read Skift Research Reports in 2021

Coronavirus

The Most Important Story in Tourism in 2021

Hosting a spectator-free Olympic Games in a pandemic and taking a hit of over $30 billion is about as historic as it gets. But Japan tourism's handling of it shone a light on the ways destinations are adapting, as well as the factors that will impact global tourism's future.

The Most Important Story in Tourism in 2021