Expedia and Booking are trying to be both the storefront and the supply chain. AI is squeezing the middle, and “doing both” starts to look less like diversification and more like diluted power.
A new job title appearing across airlines and online booking companies reveals how seriously the industry is taking the conversational interface shift…and the strategic anxieties driving it.
Saudi Arabia’s tourism progress is real and worth recognizing — but so are the structural challenges it must confront to achieve lasting, credible growth.