Articles tagged “co-working”

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

"Everything is converging in hospitality," according to one Skift 2019 Megatrend. Selina embodies this Megatrend perfectly in how it pushes the bounds of co-living and co-working. But the company needs to execute its plans on time or else business partners will lose faith.

People are feeling frazzled these days, whether they're exhausted from constant connection (thanks technology!) or anxious about where the world is headed –– or both. Companies are picking up on this and marketing products and experiences accordingly.

The beauty of Ennismore's flagship brand, The Hoxton hotels, is how it distills what the original boutique hotel pioneers did, but makes it relevant to today's audiences on a more equitable, democratic scale. CEO Sharan Pasricha's approach to hospitality — an outsider's perspective, if you will — is equally refreshing.