Climate Hub

Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.

Tourism

Climate Impact Moves From Marketing to Operations

This year will be one of action for the travel industry on the climate. But don’t expect radical changes, rather incremental steps and greater alignment as the industry attempts to shake off its negative image.
Tourism

Travelers Learn to Live With Permanxiety

Skift coined the term "permanxiety" in 2017 to describe how social, political, and climate turmoil is coloring consumer expectations, including for travel. Permanxiety has only been compounded since on the heels of war and a pandemic. Travel companies need to make sure newly upbeat services and messages aren't out of sync with the gloomy mood music in many travelers' heads.
Hotels

Q&A: Why Wellness and Sustainability Now Go Hand in Hand

Integrating wellness into hospitality is nothing new, but doing it in a holistic way that factors in broader sustainability goals and aligns with community values points to a new way forward.
Sponsored
Announcements

10 Years of Skift Megatrends: How Did We Do?

Digital tools versus the human side of hospitality. Overtourism versus local control. It's impressive how many issues like these were pivotal a decade ago and remain so.
Experiences

Tackling Africa's 'Superficial' Safari Problem

A luxury lodge filling its plunge pool from a water-distressed community is the height of irresponsibility. And being an eco-tour operator is so much more than offering wildlife viewing — the safari experience value chain needs better accountability to ensure biodiversity protection and longevity.
Hotels

Executive Q&A: How IHG Hotels & Resorts Is Shaping the Future of Responsible Travel

Sustainability has become a priority for today’s travelers, not only for consumers but also for business-to-business hotel customers. To overcome fears of greenwashing, hospitality companies need to demonstrate they’re making authentic and measurable efforts toward responsible business practices.
Sponsored
Tourism

The Remaking of Tourism in 5 U.S. Cities

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.