Articles tagged “clia”

Norwegian Cruise Line is being strategic about deploying new ships to growing markets and bringing its aging fleet up to a better standard. But it still faces a challenge in communicating what exactly a Norwegian cruise experience is.

Growth in Asia and Australia is fueling the better-than-expected cruise numbers, but industry leaders would like to see the largest market — North America — make more gains as well.

Now that major cruise lines have updated their onboard product with all new bells and whistles, they're looking to revamp their land offerings to attract consumers who are the most hesitant to cruise.

Agents said late last year they were expecting big growth in the Caribbean, but it remains to be seen if the recent spread of the Zika virus in the region will have an impact.

If the cruise industry truly wants to speak with one voice, the Cruise Lines International Association needs to hire a CEO who will stick around.

Quietly, Goldstein has helped oversee the global integration of cruise industry trade associations into one united entity. That re-organization will come in handy during the industry's expansion into emerging markets.

The negatives of the cruise industry get so much attention that it's easy to forget that cruising contributes to many regional economies around the country.

No cruise company has yet to develop an effective online booking and marketing platform for consumers. For now, they need travel agents to act as their de facto North American marketing and booking force.