Leslie Barrie, Skift
If you think about it, airlines and meditation apps make a perfect pairing. Headspace currently has a stronghold when it comes to in-flight meditation, but the new Inscape and JetBlue partnership could chip away at its dominance.
2 months ago
Leslie Barrie, Skift
SoulCycle is smart to try and cash in on the wellness retreat trend — and look for other ways to make money so it can keep up with Peloton. For that to happen, though, it’s going to need to garner a lot of interest.
3 months ago
Leslie Barrie, Skift
Giant companies see the benefits of investing in wellness — and have enough money to take chances. But the wellness landscape, as we all know, is littered with fads gone bust.
3 months ago
Leslie Barrie, Skift
Athleisure is a growing market, but brands still have to come up with ways to stand out from the pack. However, infusing workout clothes with CBD oil probably isn't the most viable way to attract long-term customers.
4 months ago
Leslie Barrie, Skift
A new wave of drinks is coming to market — and aiming to supplant predecessors that have less of a wellness edge.
6 months ago
Leslie Barrie, Skift
Some companies have started stocking CBD beauty products, even if it might be outside their wheelhouse. Given the hype around the trend, we can expect more partnerships between CBD and beauty brands to come.
6 months ago
Leslie Barrie, Skift
Whether it’s travel companies looking to partner with fitness brands, private equity firms buying up exercise businesses, or new investors looking to pour money into fitness-tech startups, the outlook is rosy for the exercise industry.
7 months ago
Leslie Barrie, Skift
It makes sense that the alcohol industry would want in on the wellness movement, considering it’s a sector that has everything to do with lifestyle. But it’s unclear if consumers will get on board with the repositioning or if they’ll just consider it a buzzkill.
8 months ago
Leslie Barrie, Skift
There’s a lot of money to be made in wellness travel. Big tech is smartly capitalizing on this growing sector by creating services that cater to travelers with personal well-being in mind, whether they’re slogging through a work trip or enjoying a DNA-based tourism trek.
8 months ago
Leslie Barrie, Skift
It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.
8 months ago
Leslie Barrie, Skift
It’s easy to see why companies in the well-being space would want to try and replicate the Peloton business model — it’s been highly lucrative for the streaming fitness company. Whether other brands will see the same success is less clear.
8 months ago
Laura Powell, Skift
If a bar doesn't serve alcohol, is it really a bar? If a beer doesn't get you buzzed, is it really a beer? As alcohol purveyors and entrepreneurs seek to cash in on the trend of healthy beverages, twists on nonalcoholic adult drinks are popping up everywhere.
9 months ago
