Articles tagged “cathay pacific”

Cathay Pacific's efforts to gain momentum for the #lifewelltraveled hashtag before aligning the brand more closely with it is a case study that other brands should watch in their efforts to introduce authentic, trustworthy campaigns.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

The arms race in premium lounges continues this year as the majors fight for the most valuable premium flyers.

Smart marketing means thinking out of the box, which several of this week’s ads achieve.

The headline here is Cathay is doing the right cuts -- in capacity, in routes -- to get back in shape, but increased competition from Middle East carriers like Emirates coming onto its turf won't help long term.

As business travel still remains in retrenchment, especially long haul, Cathay & Singapore Air have to work harder just to retain the current clients, and hence these upgrades now.

Airlines and airports have worked quickly to resolve labor discussion with employees prior to their proposed strikes during the holiday season, Cathay Pacific included.

If the worker’s refusal to indulge the airline and flyers in anything more than the safety protocol accomplishes their goal, other workers may follow suit for future strikes in lieu of completely stopping service.

Cutting on long haul and focusing on short haul will not make it easy for Cathay, as low cost Asian airlines are resurgent all around it.

Asia-Pacific airlines currently account for two-thirds of all global airlines’ net income and will need pilots and technicians to man the thousands of new planes forecasted to enter the region over the next 20 years.