This year was a tough one for the world's largest cruise company, and Carnival executives will likely be happy to see it end. But in 2020 many of the same challenges remain, particularly in regards to sustainability.
It's good to see Carnival building out its ethics and compliance team. Given the cruise company's recent history, these new hires certainly have their work cut out for them.
Everyone — even cruise line executives — agrees that the air pollution the industry generates needs to be reduced. But a closer look at how cruise ships are regulated leaves little confidence that a new global standard to reduce disease-causing sulfur emissions can be adequately enforced.
Carnival Corp. may now make a point of trumpeting its sustainability efforts, but it's worth remembering that it's on environmental probation for a reason.
We're at the beginning of a period of long-term change toward more sustainable business practices from members of the global travel industry. Executives who take a proactive approach will be rewarded for not just being ahead of the curve but doing the right thing.
A little bit of cognitive dissonance going on here? Carnival CEO Arnold Donald talked up the cruise line's obligation to its customers while explaining away a $20 million penalty it paid with the U.S. government for secret illegal pollution.
When it comes to cruising's responsibility to the world, the cruise industry has obligations that span land, air, and sea. Fortunately CEO Arnold Donald seems to recognize the scale of the challenge.
There hasn’t been much backlash after Carnival Corp. copped a guilty plea and a $20 million fine for polluting the ocean, but some smaller cruise operators are pushing their green credentials in the hope of differentiating themselves.
Carnival Cruise Line has not always had the best relationship with travel advisors, but it has taken steps to turn that around. Its new campaign to promote the value of advisors should be especially effective.